“The great danger for most of us lies not in setting our aim too high and falling short;
but in setting our aim too low, and achieving our mark.” – Michelangelo
Here’s the thing; businesses are classified according to number of employees and annual revenue, not capacity, appearance or even location. So many people say, “Oh you know, it’s just a small business” and they use this to justify their refusal to grow. I shake my head! There is no such thing as just a small business; a business is a business, is a business. And if there is anything that you can do to scale up and give your business a facelift, take action.
Here are some mistakes small businesses owners make and justify it with the speech about it being just a small business;
- No representation on digital media
Small business owners make the incredibly terrible mistake of having no digital representation at all, and depending on customers who walk in off the street. This is 2020; first, there is no one walking on the street right now; second, why limit yourself to just your community? The internet has an unbeatable reach that even a sign on the busiest street cannot trump. Digital representation is not just for “big” organizations. Getting your business online costs next to nothing, and you get the opportunity to reach millions of people who want you’re offering.
- Inconsistent brand style
Most think a brand style means brand color but it is much more than that. Much more. Every brand needs to pick a personality; are you bright and uplifting, or somber and focused? People who are this today and that tomorrow don’t have a lot of friends, because we all want to be sure who we’re dealing with. Define your brand style; pick colors that relate who you are yes, but also a font that communicates your message best, a photography style that resonates with your tone. A brand voice for that tone!
Without a defined brand style, businesses get lost in the crowd. Your brand style is unique and says, “This is us”. Every consumer likes to be able to pick out their favorite brand from all the others. This is not something only “big” companies do, every business needs this.
- No website
People should not have to drive to your shop to experience your business. Even if you’re trying to give off a mom and pop vibe, you can do that through a website. With a website, people can walk through your business, feel you out, and make a decision about your business without getting out of bed, and everyone wants to be able to do that. Take who you are in person, and pour it into a website, translate it in simple language, and let your target audience get to meet you. Rather than sitting at the counter, reading a book, and attending to three customers a day, you can take orders online and offline, and achieve the goal of your business.
These issues hold back many businesses and they don’t reach their potential because the owners think small means gingerbread house. There is so much that you can do with your small business, opening yourself up to opportunities and leading your target audience to you. This is #theActionAge, and I’m here to help you take action. Follow the articles in #theActionAge series, and get ready to make moves. Which of the listed mistakes have you been making and what are you going to do about it?